WHAT WE SET OUT TO DO
Boost awareness of the upcoming theatrical release, and get people to the cinema (as opposed to waiting for it to come out on streaming). Make use of his iconic voice throughout campaign, across radio.
We got the Opening Back Cover of The Guardian What's On magazine for May 3rd, ahead of the Premiere on May 6th and coincided with an organic article written in the Guardian main paper. We got Meta and YouTube and Google Search live, with early optimizations, effectively targeting environmentally conscious 30 - 54. Utilised his iconic voice by planning a small radio campaign. Managed to push for a spot on James O'Brien without being charged the usual premium. After taking in £573k in the opening weekend (Wow!) a sustain budget of £5k was added to extend Meta and Paid Search activity until the 26th May.
WHAT WE DID
All digital channels received 2,828281 impressions total, and CPC was £0.36. YouTube delivers +184.2% on planned impressions with average CPV at £0.01. Radio delivered 1,909,449 impressions to the target audience.
WHAT HAPPENED
"We're blown away by how well the campaign has gone, and so proud of the film"
"We're thrilled to have had the opportunity to have worked on such an iconic film".
- Adam
