NEWS & VIEWS
Industry veterans launch media agency PASHN
CAMPAIGN
Foundation clients for the shop, which will focus on fashion, leisure and entertainment brands, include Boohoo Group.
Bridging Data With Human Intuition
ADAM HOPKINSON
Gone are the days where segregated teams managed TV, radio, outdoor, and digital.
The Ethical Path of Data Use in Advertising
ADAM HOPKINSON
The intersection of data and advertising has become an area of paramount importance, requiring careful consideration and ethical vigilance.
Championing Ethical Practices in Advertising
ADAM HOPKINSON
The digital advertising landscape is undergoing a significant transformation, driven by a rising demand for ethical practices and social responsibility.
Human Truths Emerging From The Last Two Years
PASHN
Some of us have been lucky to have had more time to consider our position in the world and what we want from it. This has led to many changes across all aspects of life, some of which have been forced upon us and some that we have executed.
The Cultural Influence of the UK
PASHN
There was some debate at Advertising Week Europe 2022 regarding the UK’s cultural influence on the rest of the world and whether or not it was waning.
International Podcast Day
Adam Hopkinson
Adam gives his thoughts on the ever evolving world of podcasting...
World TV Day
David Swannell & Harry Ashfield
Celebrating the power of television in the evolving media landscape.
Unlocking The Power of Advertising
Pippa Newton & Sarah Meddeman
Advertising is a cornerstone of business growth, yet it’s often scrutinized for its return on investment (ROI). The evidence, however, makes a compelling case for its effectiveness.