​

My Background

I’ve spent my career specialising in digital and outdoor campaigns, with a focus on entertainment clients and delivering measurable results.

​

Previous clients include: Rémy Martin, Cointreau, The Botanist Gin, Penguin Books, Royal Albert Hall, Southbank Centre, Barbican Centre, Victorious Festival and Wychwood Festival.

​

Some highlights I’m proud of:

• Achieved a 90% uptake in Murakami book purchases through a digital and creative out-of-home campaign featuring lenticular designs.

• Helped sell out the Royal Albert Hall Christmas season three years running, driving record-breaking sales for both seasonal programming and ballet in a single year — thanks to a strategy blending social/digital buying with location-based data and interests.

• Created viral TikTok moments for Royal Albert Hall, including the Raye concert, by pairing influencer activity with smart paid amplification and targeting.

• Pitched and delivered a national partnership between Good, The Bad & The Rugby and Rémy Martin.

​

Week 1: Settling In

I kicked things off by heading up to Bath and meeting the team at PASHN HQ. The week was all about immersing myself in client work — learning about their needs, the types of campaigns the team has been running, and diving deep into the TV buying process. I was impressed by how PASHN’s tools make in-flight optimisations simple and effective, ensuring clients get the best possible value from their media.

​

Week 2: New Business & New Learning

This week was a mix of supporting live outdoor campaigns and prepping for new business pitches. A highlight was visiting Google to talk all things gaming — exploring how YouTube can scale brands in this space and how we can find even more efficiencies in media buying. Towards the end of the week, I met with HR to run through PASHN’s policies and support structures — reassuring to see how much emphasis is placed on helping every team member thrive.

​

Week 3: Partnerships & Performance

Week 3 was all about relationships — meeting media owners and suppliers, understanding why these partnerships matter, and seeing first-hand how they drive client success. I also sat in on client meetings to discuss campaign performance, as well as a deep dive into Performance Perspective — PASHN’s proprietary planning tool. A personal highlight was meeting Darren from Radio Experts to discuss the latest RAJAR results (and sneak in a quick bite between meetings). 

​

Week 4: Pitch Week

The month closed with pitch week — a real team effort. After days of preparation, we headed to Active International’s offices on New Oxford Street. The day began with coffees, merch, and a catch-up with a film client before a final run-through of the presentation. When the client arrived, the team delivered a confident, compelling pitch — a great moment to be part of. Ending the week (and the month) with a positive outlook, I’m ready to enjoy the long Bank Holiday weekend — and maybe even a well-earned PASHN beer!

​

👉 Overall, it’s been an exciting, fast-paced start — exactly what I hoped for when joining PASHN. Can’t wait to see what the next few months bring.