WHAT WE SET OUT TO DO
Develop and execute a focused promotional campaign to support the launch of Wild Geese, with the objective of generating strong audience engagement and driving awareness in the lead-up to its home entertainment and live in-cinema shows. The campaign strategy was designed to resonate with a core demographic, with particular emphasis on reaching action & adventure film enthusiasts.
The audience skewed older, we knew that as the campaign was about promoting a classic film. We used the right formats such as FB and IG feed placements to drive consideration across the campaign. We wanted to drive frequency across an engaged older audience and localise this targeting approach to relevant areas based on cinema screenings.
WHAT WE DID
We saw massive success in engagement even with the limited budget we had available. The CTR's averaged around 6.31% across the campaign which far exceeded benchmarking at closer to 1.50-2% for this kind of campaign. We also managed to balance both reaching as many unique users as possible and driving traffic to the purchase website through varied objectives within the Meta ecosytem.
WHAT HAPPENED
WHAT THEY SAID
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Severin
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Media Owner
"Advertising in the digital space can be as simple as choosing the right people at the righrt time and optimising towards clear data driven insights. This campaign proved that Meta is a great vehicle for success even with minimal budgets"