WHAT WE SET OUT TO DO
To build on the excitement around the release generated by Fright Fest and others and to get a respectable box office result for theatrical part of the films' release cycle.
Identify the right audience in the right places within drivetimes of cinemas showing the film and cross reference against movie fans and in particular new horror movie fans. Reach them in places where they make decisions to go to the cinema and help their decision to go and see Strange Darling.
WHAT WE DID
Opening box office was 47,000 (source : BFI) and week two indicated there was longevity to the release - the film currently has a 95% rotten tomatoes score and 7.6 on IMDb both of which are exceptionally good, and based on Pashn's predictor model suggest a long term life at cinema.
WHAT HAPPENED
WHAT THEY SAID
"This hit all key metrics for us at box office"
- Adam Sergeant, Chief Operating Officer
"The Pearson's correlation coefficient (r) of 0.9 demonstrates a strong positive correlation between the volume of daily TV impacts and daily prospect volumes"
- Adalyser
"Pashn love working on films, tieing in local audiences to cinemas and influencing their choice'