WHAT THEY SAID
"Thank you for all your contributions and for taking the time and effort to make our campaign successful"
Candivore
"We hope that the selected key linear TV spots in the best audience converting content and contextually relevant programmes, helped the campaign be successful"
Media Owner
"We are proud that we could demonstrate that our AV planning and buy was not only effective, but efficient too. This could be illustrated by the significant discount for the TA buying CPM vs the market rate, especially considering the marquee and contextual programming and % impacts at peak time."
- Adam
WHAT WE SET OUT TO DO
Candivore engaged with PASHN with the intent to promote the Match Masters mobile game in the UK for the first time . Aiming to drive awareness & attract more player to the game, amongst a target audience of 25-54 women.
Running a national TV campaign across both linear and BVOD across Q2, Rotating between 3 creatives in 30” and 20” formats, all featuring Robbie Williams. With a selection of key programming in the likes of Love Island, Good Morning Britain, and Alan Carr’s Epic Game Show, which performed well in reaching the target audience.
WHAT WE DID
Delivering +50% of impacts were in prime time. We saw over 40% increase in search installs/impressions and over 30% increase in organic installs.
