Working with celebrity talent partners on the west coast to help identify celebrities to appear on the creative, who featured on shows viewed by the desired Target Audience. The creative with the celebrities was then broadcast across a TV campaign & Social Media across April – May 2022. Offering interactive action, that encouraged the TA to join team challenges involving the celebrities.
WHAT WE DID
Game App downloads from linear channels exceeded expectations, with the digital campaigns also performing strongly.
WHAT HAPPENED
"Plan included programme adjacency that was content relevant to the creative talent to help drive performance."
Media Owner
"We did see some promising signs for CTV and Linear TV that we feel there is room to explore in the future"
Rovio
"We reached the target audience effectively and across a number of AV channels, to allow performance comparisons with measurable KPIs to be made. This would form learnings for any future campaigns."
- Adam
WHAT THEY SAID
WHAT WE SET OUT TO DO
Rovio engaged with PASHN & The What's Possible Group with the intent to launch their latest update to their game series ‘Angry Birds Journey’ to a mostly female, older audience in the US. Aiming to drive broad awareness & app downloads/re-engagement with a 2 week in-games event & extension to 4-5 week to drive engagement to a target audience of 30-55+ women, with interests in solving escapism and puzzles.