WHAT WE SET OUT TO DO
The Objective was to launch a technical brand to an athletic audience - Prevayl is the brand that enables athletes to get the extra 1% they need to win - an intelligent tecnhical clothing brand endorsed and supported by professionals including Declan Rice. We needed to present a brand launch in key media spaces and engage its target audience quickly to drive awareness and sales.
The audience are diverse and we needed to select key spaces where we knew they were present in purer concentrations, we did this across TV, Digital (social, display and influencer media) and measured responses driven, ultimately optimizing towards onsite conversion and enhancing the efficiency of the media plan.
WHAT WE DID
The campaign delivered on its key objectives which were to raise awareness and build a pipeline of sales for the brand. Interestingly the exit shape of the campaign was remarkably similar to the entry plan (which we were optimising throughout).
WHAT HAPPENED
WHAT THEY SAID
"We loved working with Pashn - the insight and energy from them helped us get this project live"
PREVAYL
Media Owner
"This was our launch campaign and as such it will have a place in our hearts for ever. Great to work on a brand that embodies everything we believe at PASHN - do it well, and measure it!"