WHAT WE SET OUT TO DO
Support the overall marketing objectives with highly targeted best value TV to help drive new customers and sales.
We researched and bought an element of specific TV programmes including those contextually relevant to fashion. This was supported with a range of KPI volume and efficiency drivers to deliver best vale. These included Lorraine (Fashion segment), Love Island, Married at First Sight, Gogglebox, Below Deck, Celebs Go Dating and Friends.
WHAT WE DID
The BARB measured audience rating (TVR) conversions showed that the airtime bought, delivered c.3x higher from all adults to the target audience compared to the market average. This illustrated that the programmes bought had a significantly higher proportion of target audiece viewing within the adult impressions delivered. This increased the media buying discount to the target audience vs the market average pricing.
WHAT HAPPENED
