Health and Her x PASHN
An Oprah Winfrey Special: The Menopause Revolution
Learn more: adam@pashn.media | 07944 380323
The programme was scheduled in Prime Time for transmission from 10 - 11pm Eastern Time. ABC confirmed they can’t run a 15” ad in position A (1st in break) as the minimum length is 30”. We were not allowed in this position anyway due to the context restriction.
ABC supplied rough estimates of audience delivery but would not guarantee the audience delivery with us buying a single spot only.
The estimated CPM for the spot vs the target audience of 50yrs+ Women was $44.47.
Disney+/Hulu also confirmed that in the streaming space, they can’t yet programme select on any of their digital properties. We pushed for a custom offering in The Oprah Winfrey Special, but with no success.
WHAT WE DID
The spot aired at 10:14 pm EST and the actual CPM for the spot vs the target audience of 50yrs+ Women was $33.88, 14% cheaper than planned.
WHAT HAPPENED
"We were thrilled with the results, seeing an uplift peaking at 300%"
- Health & Her
WHAT THEY SAID
"We were very pleased to see our pushing for 1st break had paid off. Despite not being able to guarantee a position, our spot did go out in the first break at a lower then planned rate"
- Adam
WHAT WE SET OUT TO DO
To get the best value possible around the contextual content i.e. An Oprah Winfrey Special: The Menopause Revolution