Films are a great sector for us - we've got years of history here and have a playbook to deploy. The audience were relatively easy to target and we could build effective reach and frequency with them fast. We built in a response mechanism to drive viewers to a ticketing site so had deep insight of exactly what was working when and how. We also had to differentiate from the live musical of the same name at the same time!
WHAT WE DID
Amid stiff competition, the film did what it was supposed to at box office to enable resell onto Sky and Streaming services. It was a slow burn at box office rather than an outright smash, and will continue to build audience and a fan base for a long time as it connects with current and ex- Take That fans.
WHAT HAPPENED
WHAT THEY SAID
"We couldn't have got this project live without the help and support of Pashn - we're very grateful"
Elysian
"This couldn't have been bought more effectively by Pashn, it was a strong campaign we worked on together"
Media Owner
"This was everywhere, the buying was strong and the responses were great given the competition at the time"
- Adam
WHAT WE SET OUT TO DO
This was a film launch for the Take That Movie, Greatest Days. Our objective was to build anticipation and awareness and then drive ticket sales via a response link in all digital media. We were acutely aware of stiff competition not just in film world, but for the audience : Fathers Day, Harry Stiles tour and the hottest June on record were all factors we needed to consider to get the film resonating with its audience.