WHAT THEY SAID
Awaiting Quote
Severin
Awaiting Quote
Media Owner
- Adam
WHAT WE SET OUT TO DO
The plan was to reach the core target audience as efficiently as possible and to view attributable performance in-campaign, then optimise to all the key buying KPIs of channel, time of day, day of week and programme.
We planned the TV using our bespoke full channel funnel approach with efficiency at the core, but to include those that can also drive reach to the target audience. Highly competitive buying CPMs were negotiated to help improve attributed KPIs and enabling us to test to the core KPIs. Channels were tested and optimised in campaign leading to enhanced planning and buying for the up-coming months activity.
WHAT WE DID
We built a bespoke dashboard covering all aspects of the plan and required performance KPIs which was updated frequently and supplied with recomended optimisations. Month on month trends were also analysed alongside competitor and market insight. Where a channel's performance was below par, spend and impressions were moved to other better performing channels quickly where possible to improve overall CPA.
