Prevayl is the world’s smartest gym wear – a wearable sensor and clothing brand launching into a nascent category. They needed a media agency that understands cultural context and changing consumer behaviours and chose PASHN to bring their game-changing dream to life. We built a multi-media campaign across audio, digital, and out-of-home and launched the brand on TV in February 2022. A wonderful partner for us and one whose passion and excitement about media activation match ours. Expect to see much more from them this summer. Now, how do we get Adam into the gym?