BOXRAW exists to pioneer the boxing lifestyle, enabling the spirit of boxing to live in and outside of the squared ring. The brand produces game-changing boxing equipment, training, and athleisure wear for those who fight to compete, those who fight to stay fit and those who are fighting for something. PASHN started working with BOXRAW in 2023 with a global cinema activation, aligning the brand with the release of Creed 3 in cinemas in the UK and internationally. Watch this space to see this midlands-based brand fight to take on the world.

PrettyLittleThing was born in 2012 and has grown into one of the biggest online fashion brands in the world. David has been with them every step of that journey, planning and buying their TV to drive website traffic and demonstrate a return. The TV model flexes to react to sales performance. We only invest in the highest converting programmes for 16-34 years old women, even if that means negotiating extra breaks to outmanoeuvre clash rules. TV’s role has evolved from harvesting demand to creating brand associations and has adapted to our audience’s changing AV consumption. A founding client, PrettyLittleThing are a pretty big thing for PASHN.

Prevayl is the world’s smartest gym wear – a wearable sensor and clothing brand launching into a nascent category. They needed a media agency that understands cultural context and changing consumer behaviours and chose PASHN to bring their game-changing dream to life. We built a multi-media campaign across audio, digital, and out-of-home and launched the brand on TV in February 2022. A wonderful partner for us and one whose passion and excitement about media activation match ours. Expect to see much more from them this summer. Now, how do we get Adam into the gym?