PrettyLittleThing was born in 2012 and has grown into one of the biggest online fashion brands in the world. David has been with them every step of that journey, planning and buying their TV to drive website traffic and demonstrate a return. The TV model flexes to react to sales performance. We only invest in the highest converting programmes for 16-34 years old women, even if that means negotiating extra breaks to outmanoeuvre clash rules. TV’s role has evolved from harvesting demand to creating brand associations and has adapted to our audience’s changing AV consumption. A founding client, PrettyLittleThing are a pretty big thing for PASHN.